Mixpanel for Google Analytics 4 users

It’s never easy to propose an alternative to Google Analytics: it’s free, likely still the best for marketing attribution, and Google Tag Manager is an excellent tool. However, Mixpanel steps in where Google Analytics falls short.

I get the sense that GA4 is more of an audience-building tool aimed at optimising your Google Ads spend, which is absolutely fine.

Mixpanel, on the other hand, helps you take a deeper dive into understanding your users, analyzing long-term cohort profitability, and evaluating how effective the experience you’re providing really is.

Mixpanel is the right choice when your site or app is your product. Given the complexity of modern websites, Mixpanel is definitely an option worth considering.